Who am I?
I am Hannah (a palindrome), a lover of stars, sunsets, tacos and pinot noir. I am a transformational life coach, passionate about building communities and growing people and businesses that are soul focused.
My mantra is to build, create, envision and live a beautiful life - sujiivana - सुजीवन - whether this is in business or more importantly the legacy to the cosmos.
Sujiivana Concepts is my galaxy of all the things I love - coaching, marketing, technology, and useful stuff.
I have had the privilege and opportunity of spending over 18 years in marketing, having worked with inspirational and motivational leaders - managers, peers and team members. I will forever be grateful for being given the opportunity (with zero marketing qualifications) to grow through a career that has enabled me to work within agencies, tech, start-ups, education, financial services, and telco, from online casinos to building my own empire. I have been able to transfer my business and people skills into coaching, recruitment leadership, building, growing and nurturing teams which is the frame to my biggest passion health and wellness.
Hannah the marketing leader.
I am a career marketer with over 18 years of experience across marketing, campaign, product, strategy, automation, and execution.
Starting my career in 2006 in online casinos, I am a native digital marketer, learning vital skills in design, HTML coding, affiliate marketing, segmentation, conversion rate optimisation (CRO), and analysis before it was “a thing”. In 2006, I used myspace to generate leads and affiliate marketing in casino and poker rooms to drive audiences, analyse gaming behaviour, and develop multi-tranche campaigns to engage and increase customer lifetime value.
Not afraid to roll up my sleeves and get stuck in, I thrive on being able to dig beneath the surface of a business marketing program and team. I aim to understand the goals, strategy, processes, Martech (marketing technology), customer experience, customer journey from discovery to retention. I will ask the tough questions to ensure I have a full scope to help grow and develop marketing teams to be successful, kick goals and return on their investment. I’m not a marketing professional that manages an agency to execute. I will challenge the process and ensure that the right people have the right skills to succeed in the long term. I have a record of building an email in less than 8 minutes (yes, I was timed - from start to testing) in Eloqua to building out complex lead nurture campaigns.
With a love of automation, lead nurture, ABM (account-based marketing), and utilisation of dynamic and hyper-personalised marketing to drive acquisition and customer retention across the entire end-to-end customer lifecycle. It sounds wanky and straight out of a “marketing for dummies”, yet it is a fact; it is what I have built my career on over the years.
My experience has included working with marketing technologies across varied industries from enterprise tech start-ups, technology, telco, education, government, and financial markets. I have worked in-house and within agencies across FMCG and tech.
Companies include Juniper Networks, Mexia, Microsoft APAC, Tridant, Kangan Institute, Bendigo TAFE, White Pages, Thryv, Sensis, MYOB, Vodafone, FlexiGroup, CPA Australia, Call Journey, TMA Comms, Annalise.ai, Junior Adventures Group, the Y - WhittleseaUnilever (Lipton Ice Tea), The Voice, The Star Sydney.
I am a driven and motivated leader, passionate about the growth and development of the teams I work with and maintaining a focus on my continual learning and development. I pride myself on adding an entrepreneurial mindset to achieve business objectives and strategies.
“Jack of all trades, master of none, though ofttimes better than one.”
— Unknown