Creating, Marketing & Selling your digital product
Creating your digital products
So you have chosen your niche, have your target market person in mind and an idea of what products you want to sell. So how do you do you create them?
Doing this 10 years ago you would need to have a good idea about the adobe creative suite, also have the funds to purchase the software! Thank goodness there are so many tools out there that can be used instead!
Cue - CANVA!
Canva is a design tool that allows you to design all sorts of elements including graphics, social media (reels/carousels), ebooks, websites, merchandise etc. Basically, anything that can be designed.
Creating Products from Scratch
Canva has lots of pre-designed templates which allow you to drop in content/images, change fonts and colours in a couple of clicks.
Using PLR/DFY Products
Most PLR/DFY products can be accessed for update in Canva. Use the content from other experts to make it your own.
Tip: Make sure you read the content, look at tone of voice and spellings to make sure it makes sense!
Quick Tips
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Quick Tips 〰️
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Sign up for a free Canva account
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Use a mix of PLR Templates/MRR for the Mid & high ticket Product
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Use chat GPT for inspiration - but remember to humanise your offering!
Marketing your Digital Products
Digital Marketing
It is very easy to become a digital marketer these days and is the best way to learn to market and sell your products for profits.
In simple terms, digital marketing refers to promoting products, services, or brands through digital channels.
As a senior marketing professional, the importance of an integrated digital marketing strategy is key, this means using a combination of the following strategies that will be the most successful. This includes:
Social Media marketing
Email campaigns
Content creation
Search Engine Optimisation (SEO)
Online ads.
Need help with creating a show stopping brand? Get the Brand eBook here!
Creating a Sales Strategy!
Digital Marketing Sales Strategy Example
01 | Create an Instagram account
It’s where it all begins! Pick a name that resonates with your niche and is catchy. Then optimise your bio. You want the following in your bio:
TAGLINE that is specific to what you offer and who you are helping.
A little personal touch about you like “mom of 2” or “5yrs online experience”.
CTA (Call-to-Action) which tells your audience to take some specified action. Include something like “grab my free guide below”.
Once your bio is complete you then want to add a profile image with a simple logo, avatar or picture (Canva is a great tool to use for creating simple logos from pre-made templates)
02 | Create a sales funnel
The journey that potential customers go through, from prospecting to purchase is called a sales funnel.
To sell a product you want to keep a chain going from when someone first finds you, to clicking on a “freebie” to ultimately becoming a customer.
So to do this you want to first link your products in your bio using some form of a link in bio list. I personally use and love BEACONS.AI. This allows for quick and easy sign-ups and purchases.
From there, you want to choose an email marketing platform to capture emails and keep the chain going through strategic email campaigns.
You can set up a Beacons.AI store and create a series of emails post purchase, this could look like:
Once someone downloads or purchases a product, they are automatically added to a specific mailing list created in your email tool.
That mailing list is attached to a workflow that essentially is a series of emails that will go out at gapped times telling that customer or potential customer all about you, your products and how you can solve their problem.
Having something like this in place allows for the retention of your initial touch point, IE. you clicking on my freebie to download, to last longer. This in turn can create a possible future sale, all through the power of automation.
03 | Start Making Social Content
REELS are still massive hit right now. They offer the potential for your content to reach a huge audience and help you grow. Not forgetting carosels are great to engage with your exsiting followers to help educate and build credibility.
You want to do some research first in your industry and niche to see what is trending, what’s working and gather inspiration for your own content.
The Faceless Account trend:
If you chose to do a faceless account, there’s endless possibilities to create snappy, short videos using B-roll clips (filler footage) Reels that are created with b-roll footage have a collection of little clips put together like writing on a notepad, pouring coffee, unrolling a yoga mat, etc.
These clips can still be branded to your niche and target audience with a faceless account.
For example, if you’re in the fitness industry you can collect clips around the gym, exercising, daily habits, etc.
Then once you have all this content you want to put it together and use trending audio.You can find this through searching or scrolling reels and seeing other people’s
Sounds.
And finally add some catchy hooks to the video and direct your viewers to read more in the copy.
Your goal in creating content is quality, long retention (staying on your post for as long as possible) and VALUE.
If you need some inspiration for content grab a copy of my D-F-Y 3 months of social media content, hooks, CTA’s (is also PLR/MRR) - Here
04 | Connect & Assess
If you start sharing content consistently, you’ll start growing even if it’s slow. And as you grow you will start to get comments, DMs, and messages from people.
This is where you can begin to build your community.
Respond to EVERYTHING!
This will be difficult on viral posts, but try your best to connect as much as possible.
And then as time goes on you can collect feedback, and see what’s working, what’s resonating and what’s not, and adjust accordingly.
These steps, although seem simple and straightforward forward are your ticket in.
The most valuable piece of advice within this chapter that I’ll leave you with is this.
Stay Consistent & Keep Going
It may seem like you’re not growing or gaining any traction, but in my years of doing marketing, the times that I stayed the most consistent were the times where I saw the most success.
