Get focused on your strategic Marketing goals
A Marketing Workshop aligned to your business
Marketing Workshops.
With so many marketing options available today, many businesses are not consistently implementing the right marketing strategies to achieve the best possible return on investment (ROI). You could be missing out on many different ways to use online and offline marketing activities to boost sales, leads and profits.
Choosing the right strategy for your business requires in-depth marketing knowledge and experience and an honest assessment of your brand and its unique selling proposition. That’s where I can help you!
Let’s grow your business.
My marketing workshops help start-ups, small and medium-sized businesses brainstorm new ideas, understand new business processes, and define a pathway to success.
With over 16 years of corporate marketing experience, I aim to help you develop a strategic and targeted marketing plan for your business that builds on the successes of your current marketing and incorporates new strategies to take your business to the next level.
If you need some help, please contact me today to schedule an obligation free consultation to see if we are a good fit.
What’s included
Tailored Experience
Each workshop is tailored to your business based on pre-call and the discovery session. Time is money so the sessions are tightly curated to ensure aligned to task and actionable outcomes.
Expert Guidance
With over 16 years of experience in marketing, from large corporates, enterprise start-ups, technology and education. I bring a wealth of marketing knowledge from integrated campaign development, website, content, branding, digital customer journeys, implementing tech. As an indeprenuer I am also making the move to build a business and life to inspire others.
Actionable Outcomes
A workshop is useless if you don’t have actionable steps to implement post-session. Actionable outcomes could include; campaigns, creative updates, content refresh, alignment of sales and marketing team, technology audit/refresh etc.
Marketing Workshop Options
Business Amplification Workshop
from
$1987 (ex gst)
We’ll review and improve on any current marketing activities you choose and help brainstorm even more ideas to help you boost your leads, sales and profits.
Marketing Blueprint Workshop
from
$3987 (ex gst)
Let us facilitate a marketing strategy workshop for your business and together we’ll develop a set of actionable goals for the next 12 months.
Business Amplification Workshop
The business amplification workshop is designed for the needs of start-ups, sole traders, micro-businesses, and small businesses (indepreneur, soulpreneurs) who are ready to take their marketing efforts to the next level.
These workshops aim to refine the marketing channel mix, launching or increasing market share.
For businesses just starting with their journey, I suggest starting with a marketing plan; this will enable:
a more precise idea of how to maximise your marketing efforts
Use the latest digital marketing and offline channels,
define your customer’s segments, and understand their needs.
Ensuring you stay ahead of your competitors.
When done correctly and with the right components, there is potential in all marketing activity to reach and convert every lead into a sale.
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You’ll receive a 3-hour Strategy Session to focus on any of the marketing areas below:
How to Write a Marketing Plan – Template Provided
Social Media Marketing
Brand Positioning Strategy
Website Strategy – Getting the most out of your website
Key Messaging and Content Planning
Customer Avatar Development – Key customer insights and their needs
Customer Journey Mapping
Marketing Channel Development
Digital Marketing Strategy
Inbound Lead Generation
SEO – Onsite and Offsite Planning
Not-for-Profit Marketing
B2B and B2C Marketing Tactics
Outbound Telesales Strategy
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Currently all our sessions are run via Zoom. We use all sorts of lovely tech to do brainstorming
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I will also conduct a detailed review of the marketing activities we cover in the session and provide a document (Up to 3 Pages) of my observations and recommendations, which you can implement immediately. Plus, I’ll give you an indication of estimated budgets and timeframes to help you plan for the year ahead.
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I would love to help your business get to the next level. Once you’ve completed your Business Amplification Session, I would highly recommend investing in a Marketing Mentor or Marketing Manager program to get your campaigns executed quickly.
Marketing Blueprint & 12 Month Plan
This ½ day/4 hour marketing and brand workshop will provide the grassroots with a highly focused marketing plan, where you’ll get some creative and creative ideas that can be implemented in a down-to-earth and affordable way.
This tailored approach is based on your specific business needs and may include the following:
Defined business objectives
Outline of your key business products and services
SWOT Analysis
Customer Avatar Development – Understanding key customer insights and their buying needs
Customer Journey Mapping
Marketing channel development
Getting the most out of your website and boosting its digital presence
Developing sales funnel processes for nurturing leads
Growing your database and profiling your customers
Sales and promotions to your database
How to become a social media marketing expert
Understand what new digital technologies could be applied to your business
Differentiate between the use and application of digital marketing and offline techniques for B2B and B2C markets
Key Performance Indicator (KPI) development
Reporting processes
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Step 1
Evaluate where you are now and how you are positioned in the market.
It is important to ask specific questions about your business goals and values, products and services, customers and competitive environment.
We will also explore your strengths/weaknesses, and what are some emerging market threats and opportunities.
Step 2
Review your current marketing material including any recent campaigns.
This review any existing marketing material, or the results of any marketing campaigns that your business has undertaken in the past few months. This is integral in putting together the best mix of marketing elements for the year ahead.
Areas such as research, strategy, record keeping and customer relationship management tools will also be evaluated during the workshop.
Step 3
Develop a tailored marketing workshop plan with key steps to meet both short term and long-term goals
We will then create a tailored marketing plan that hones in on specific areas that can deliver the biggest returns on your current marketing investment, with appropriate KPI’s so you measure each activity effectively. The final marketing plan will be presented to the key stakeholders in your business.
Post-Session Review and Next steps
The workshop notes are then developed into a high-level marketing blueprint, typically 30 – 40 pages.
Your marketing plan is designed to be implemented! It will require tweaks based on performance and processes to ensure it aligns with your business. It acts as a benchmark for you to work from when defining the business objectives for the year ahead. This living document is for measuring sales success, lead generation, customer retention, and communication initiatives.
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Currently all our sessions are run via Zoom. We use all sorts of lovely tech to do brainstorming
-
We will also conduct a detailed review of the marketing activities we cover in the session and provide a document (Up to 3 Pages) of our observations and recommendations, which you can implement immediately. Plus, we’ll give you an indication of estimated budgets and timeframes to help you plan for the year ahead.
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We would love to help your business get to the next level. Once you’ve completed your Business Amplification Session, we highly recommend enrolling in one of our highly focused Marketing Mentor or Marketing Manager programs to get your campaigns executed quickly.
Book in a discovery call
Interested in running a Marketing Workshop and strategy session? Book in a time below for a no obligation discussion on the challenges, aim, and goals and we can see if this aligns.